myPaletteAI

Privacy Policy

Last Updated: 24/05/2025

Introduction

Welcome to myPaletteAI. This privacy policy details our practices in collecting, using, safeguarding, and sharing your information when you use our color analysis application. We prioritize the privacy of our users and strive for transparency in how we handle data.

Information We Collect

1. Personal Information

We collect your email address when you register for our service. This information is used for:

  • Account creation and management
  • Communication regarding your color analysis results
  • Service updates and important notifications
  • Customer support

2. Photographic Data

We collect and process selfies/photos that you upload to our application for color analysis purposes. This includes:

  • Facial images for color palette analysis
  • Facial feature detection and analysis
  • Skin tone and undertone assessment

3. Usage Data

We automatically collect certain information when you use our service:

  • Device information (type, operating system, browser)
  • IP address and approximate location
  • App usage patterns and interactions
  • Crash logs and error reports for service improvement

How We Use Your Information

AI-Powered Color Analysis

Your facial data is processed using artificial intelligence to analyze your features and generate personalized color palette recommendations. This analysis includes:

  • Determining your color season and undertones
  • Generating personalized color palettes
  • Providing style and makeup recommendations
  • Creating customized color analysis reports

Service Improvement

We use collected data to enhance our services through analytics and user feedback analysis.

Data Processing and Third-Party Services

We work with third-party services to provide our color analysis, including:

  • AI Models: For AI-powered image analysis and color recommendations
  • Cloud hosting services: For secure data storage and processing
  • Analytics services: For app performance and usage analytics
  • Email services: For account-related communications

These services may process your data according to their own privacy policies. We ensure all third-party processors meet appropriate data protection standards.

Data Retention and Security

Retention Period

We retain your data as follows:

  • All personal data: Retained indefinitely unless you request deletion
  • Account deletion: You can delete your account and all associated data in two ways:
    • Through the app: Go to Settings → "Delete Account" and follow the instructions
    • By email: Send an email to rafael@hypercube.be with the subject line "delete myPaletteAI account"
  • Processing time: Account deletion requests are processed within 30 days of receipt

Security Measures

We implement industry-standard security measures including:

  • Encryption of data in transit and at rest
  • Secure server infrastructure
  • Regular security audits and updates
  • Limited access to personal data on a need-to-know basis

Data Sharing and Disclosure

We do not sell, rent, or share your personal information with third parties except:

  • With your explicit consent
  • To provide our color analysis services (e.g., AI processing)
  • When required by law or legal process
  • To protect our rights, property, or safety
  • In connection with a business transfer or acquisition

Your Rights and Choices

You have the following rights regarding your personal data:

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your account and associated data
  • Portability: Receive your data in a machine-readable format
  • Objection: Object to certain processing activities

To exercise these rights, contact us at rafael@hypercube.be.

International Data Transfers

Your data may be processed in countries other than your own, including Brazil, and United States of America. We ensure appropriate safeguards are in place for international transfers in compliance with applicable data protection laws.

Children's Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this privacy policy periodically. Significant changes will be communicated via email or app notification. The "Last Updated" date indicates when the policy was last revised.

Contact Information

For privacy-related questions, concerns, or requests, please contact us:

  • Email: rafael@hypercube.be
  • Address: Rua M. M. D. C., 539 - 05510-021, São Paulo/SP, Brasil

Legal Compliance

This policy complies with applicable data protection laws, including GDPR, CCPA, and other relevant privacy regulations. We are committed to resolving any concerns regarding our collection or use of your personal data.